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Making consumer decisions
We help you determine a price that fits your
brand and plans.
Brand planning
- Define a concise price positioning that underpins the brand and portfolio plans and re-enforces the brand position
- Identify the opportunities; e.g. does brand image endorse premiumisation?
- Pinpoint the issues; e.g. is the desired brand position reflected in the price or is re-positioning required?
Innovation
- Help create the right image when a brand is new to the consumer
- Find the price positioning within your portfolio and the competitive environment that will deliver the best results
Consumer perspective and communications
- Clarify the consumers' perception and its impact on pricing
- Make pricing communication effective
The price should always reflect the desired and communicated brand positioning. Price re-enforces the brand messaging.
