Develop solutions

What we do - develop pricing solutions

Pricing solutions tailored to you

No two business situations are alike. We find the right pricing solution and clarify the implications for your brands and business using:

  • Marketing and commercial expertise
  • Dynamic ideas based on consumer and customer intelligence
  • Challenge current thinking
  • Fully road-tested Ripe methodology

Making a visible difference through pricing strategy

Clarifying a long term pricing strategy gives you confidence that you are making the right decisions for today and for achieving full revenue potential in the future. We help by:

  • Reviewing key strategic and annual planning areas
  • Implementing best practice ways of working with pricing strategy
  • Ensuring focus of spending is on the right activities to deliver significant growth at your planned price

Taking the opportunity with consumers

Any activity affecting consumer perceived value demands a pricing review.

  • We look at possible scenarios created by competitor, market or internal activity and associated investment levels
  • We assess the impact on volume and profitability, and turn them to your advantage

A customer pricing approach

Whether B2C or B2B, motivating customers is a must for successful pricing. We'll help you:

  • Develop clear customer insight and a customer hierarchy of needs, including margin aspirations for both parties
  • Enable positive engagement with customers and overcome barriers
  • Create compelling customer propositions that ensure success
  • Outline a range of scenarios for your customer pricing negotiations
  • Assess the right level of price promotions to maintain consumer effectiveness

Find out more about our solutions – we tailor each to your needs as a business: